Instead of my usual marketing science advice, or another ill-guided modeling blog about how to predict or stop COVID-19, I want us to share good news during this crisis. Which acts of kindness have you seen around you? What have you done for others? What have others done for you? Here are my examples to get us started:
This morning, a Chinese colleague offered to send me her unused masks and a Newton neighbor gave an hour long free virtual fitness class. A friend is currently grocery shopping for elderly neighbors and is about to go on a pharmacy run for hours.
Together with the community, we are continuing to pay for our regular services without demanding them, and we have prepaid our irregular services for 3 months. Donations are growing at the WHO: https://www.who.int/emergencies/diseases/novel-coronavirus-2019/donors-and-partners/funding. Many colleagues and friends are paying into specific funds, e.g. for helping health care professionals, performing arts, restaurants etc.
Performers are continuing to inspire us and lighten our days, from Trevor Noah’s balcony singing in Manhattan (https://www.facebook.com/watch/?v=210699043342140) to Jimmy Fallon’s family’s awesome home edition of the Tonight Show (https://www.youtube.com/watch?v=SOS7e6UTNPI).
Moreover, it is key in these times for companies to #lovetheircustomers and customers to #lovetheircompanies, as Prof Chris Moorman tweeted – I would add #loveyouremployees and ‘love your frontline service providers’. A great example is Jeff Bezos, writing: “My own time and thinking is now wholly focused on COVID-19 and on how Amazon can best play its role. I want you to know Amazon will continue to do its part, and we won’t stop looking for new opportunities to help.” https://deadline.com/2020/03/coronavirus-jeff-bezos-amazon-pandemic-workforce-warehouses-infection-masks-1202889587/
Today, checkpoints are taken down in Wuhan, and other Chinese cities ease controls as the health situation is improving. This too will pass. Wishing these times were different is understandable, but won’t get us anywhere. All we have to decide is what to do with the time given to us. May we use it wisely.