About me

Koen Pauwels is Professor of Marketing at Ozyegin University, Istanbul, and the most published and awarded researcher on return on marketing investment.

Previously at the Tuck School of Business (Dartmouth), he won the 2010 Google/WPP Research Award, the 2011 Syntec Best Paper in Marketing/Decision Sciences Award, the 2001 EMAC best paper award, the 2007 O’Dell award for the most influential paper in the Journal of Marketing Research, the 2008 and 2009 Emerald Management Reviews Citation of Excellence, the 2009 and 2011 Davidson awards for the best paper in Journal of Retailing, and the 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research.

Out of 37,000 UCLA Anderson School of Management graduates, he was chosen as “Top 100 Inspirational Alumnus”.

Koen’s publications appeared in Harvard Business Review, Journal of Advertising Research, Journal of Brand Management, Journal of Marketing, Journal of Marketing Research, Journal of Product Innovation Management, Journal of Retailing, Journal of Service Research, Marketing Letters, Marketing Science and Management Science.

Prof. Pauwels authored chapters in 4 books, including the Handbook of Marketing and Finance, and has published his first book ‘It’s Not the Size of the Data – It’s how you use it: Smarter Marketing with Analytics and Dashboards”.

Koen has shared his insights with managers at several companies including Heinz, Kayak, Marks & Spencer, Nissan, Sony, Swarovski and Unilever and with participants in the Return on Marketing Investment seminars at GfK Academy, HEC Geneva, Innsbruck and NYU.

Koen is on the advisory board of AIMark (Europe) and the Marketing Productivity Group (USA).

He received his Ph.D. in Management from UCLA, is Associate Editor at the International Journal of Research in Marketing and invites you to share ideas and experiences at www.marketdashboards.com.

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