The Hype Machine review 5 stars

‘‘What we don’t know is whether these [misinformation] efforts tipped the 2016 election, or if they are affecting the current election in 2020. We don’t know because we aren’t measuring it. To harden our democracies to the threat of digital manipulation we need research and legislation: research to understand the threat, and legislation to neutralize…

Dark Side of Component sharing

By Eric Weiss and Koen Pauwels For companies looking to lower costs across their vertical product lines, component sharing is an attractive opportunity. Cutting costs is not always beneficial, however, as worsened customer brand evaluation may outweigh any savings incurred by such component sharing techniques. Indeed, our survey finding that  93% of car buyers were…

World’s top 2% scientist thanks you

Do you also get so involved in fascinating projects that recognitions escape you for months? Just this morning, I saw my name as top 2% worldwide scientist in the 2019  study by the Meta-Research Innovation Center at Stanford (METRICS). Looking at several indicators, this study analyzed data from 1996 through 2019, covering ~7 million scientists in…

Launch products in this recession

By Alissa Chen and Koen Pauwels The U.S. economy has officially been in a recession since early June as a direct result of the global COVID-19 pandemic. Unemployment rate reached 13% back in May and still stands at 8% in October. The world has not experienced an economic shock of such magnitude since at least…

Election research wins award

Happy to share that our work on how social media and fake news topic drives US elections, has just won the Most Promising Research award at the Interactive Marketing Research Conference. Highlights of the study: The number of fake news shared has quadrupled in the last four years. In the polls, Trump clearly benefits from…

2020 Election impact of fake news

Updating our analysis of the 2016 U.S. Presidential Election for 2020, just 2.5 weeks before the November 3 election, we see several similarities and differences. Let’s start with the differences: the traditional and the probabilistic polls were miles apart in 2016, with the former predicting a strong Democrat win, and the latter a likely Republican…

Marketing Metrics that Matter

What is important to our customers? is the key question organizations should keep asking themselves to stay relevant and to better allocate their resources. Traditionally, market researchers relied on interviews, focus groups and surveys to uncover the ABCs (attributes, benefits, and claims) of customer needs and wants, and their perception of brands on these ABCs.…

How to survive the next price war

By Alissa Chen and Koen Pauwels Price wars are in the air again, as companies aim to survive or gain the upper hand in these tough times, when customers are ready to change existing habits. When United Airlines announced it would cut change fees ‘forever’, Delta and American Airlines followed suit the next day. It…

5 steps to select dashboard metrics

Properly created dashboards provide the mechanism to drive effective management and resource allocation decisions (Y. Wind) Managers often track metrics they believe can potentially predict performance outcomes and help them improve decisions. However, it is unclear how to best select such predictive metrics out of a wide range of candidate metrics. At a snack food…

Is Trump a good marketer?

This week’s tweet by Ezra Klein that ‘Trump’s taxes show that he’s a great marketer who’s disastrous when left to run anything’ got immediate pushback from marketing professionals, including ‘Not fair to marketers! Marketing is not just about selling, also about taking care of your customers. He’s a great con man, not a marketer.’ It…