Smarter Marketing gets Better Results

Prof. Dr. Koen Pauwels on marketing analytics

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My book webpage

Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Marketing Topics

How to manage price thresholds: customers discount your discounts September 14, 2021
Testing How Brands Grow August 22, 2021
How to grow your NEW brand August 19, 2021
How to grow your brand (part 1) August 19, 2021
When brands stop advertising August 11, 2021

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