Smarter Marketing with Better Results

Facilitated by Prof. Dr. Koen Pauwels

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My book webpage

Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Dashboards in Action

Marketing Topics

MSI Trustees Academics explain the Why behind the Buy April 18, 2018
The Why behind the Buy: Mad Men + Mad Science April 14, 2018
Race to the Bottom: how to tell your brand and industry is in trouble without big data April 5, 2018
What you missed at the Interactive Marketing Research Conference March 29, 2018
Sharing is not caring if it’s fake March 8, 2018

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