Smarter Marketing gets Better Results

Prof. Dr. Koen Pauwels on marketing analytics

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My book webpage

Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Marketing Topics

Big data blinds: from 4Vs to 4Cs September 22, 2020
How to Manage your Social Media September 14, 2020
Face the Music and Maximize long-term Marketing impact for online customer segments August 31, 2020
Hare and Tortoise: Early Adopters of Online Channels Buy Less August 24, 2020
How topics and channels matter in U.S. presidential elections August 10, 2020

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