Smarter Marketing with Better Results

Facilitated by Prof. Dr. Koen Pauwels

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My book webpage

Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Marketing Topics

From Brand Right Now to Brand Right: Contextual Interest and Enduring Attitudes in the Consumer Journey March 29, 2020
Good news during Coronavirus March 21, 2020
A broader view on brands’ growth and decline: why and when distinction matters March 7, 2020
How to market marketing? 2 days on analytics, capabilities & cases February 27, 2020
What I know about Social Media & Big Data: 5 insights with evidence January 30, 2020

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