Smarter Marketing with Better Results

Facilitated by Prof. Dr. Koen Pauwels

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Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Does the algorithm work for YOU? Different decisions for different people November 8, 2018
Does showing friends’ likes help or hurt your brand’s ad? October 29, 2018
7 ways and 7 pics to evaluate Nike’s Kaepernick marketing campaign October 1, 2018
What I learned about Performance Marketing in Exchange 2018 September 21, 2018
Why read ‘The Book of Why’? Pearl, Pipes & missed chances in Time August 27, 2018

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