Smarter Marketing with Better Results

Facilitated by Prof. Dr. Koen Pauwels

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My book webpage

Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Marketing Topics

7 ways and 7 pics to evaluate Nike’s Kaepernick marketing campaign October 1, 2018
What I learned about Performance Marketing in Exchange 2018 September 21, 2018
Why read ‘The Book of Why’? Pearl, Pipes & missed chances in Time August 27, 2018
Unicorns & Citizen Data Scientists: Top 5 insights from today’s MinneBos conference August 24, 2018
Do perceptions drive sales or sales drive perceptions for your brand? August 15, 2018

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