Smarter Marketing gets Better Results

Prof. Dr. Koen Pauwels on marketing analytics

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My book webpage

Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Marketing Topics

How to manage price thresholds: customers discount your discounts September 14, 2021
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How to grow your NEW brand August 19, 2021
How to grow your brand (part 1) August 19, 2021
When brands stop advertising August 11, 2021

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