Smarter Marketing with Better Results

Facilitated by Prof. Dr. Koen Pauwels

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My book webpage

Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Dashboards in Action

Marketing Topics

Do perceptions drive sales or sales drive perceptions for your brand? August 15, 2018
Do you measure what matters? July 14, 2018
What makes a marketing prof the toughest job? July 2, 2018
Thanks to the thoughtful practitioners of marketing! June 22, 2018
MSI Trustees Academics explain the Why behind the Buy April 18, 2018

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