Smarter Marketing gets Better Results

Prof. Dr. Koen Pauwels on marketing analytics

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Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Marketing Topics

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How to create KPIs February 14, 2021
ROI of Super Bowl ads February 6, 2021
Start with your vision January 31, 2021
Digital ads increase sales. A lot. January 11, 2021

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