Smarter Marketing with Better Results

Facilitated by Prof. Dr. Koen Pauwels

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My book webpage

Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Marketing Topics

App Appeal: Where in the World Are Consumers Most Sensitive to Price and User Ratings? September 11, 2019
Top 10 insights on Marketing and Technology from TPM 2019 May 20, 2019
How to outline a paper for marketing journals April 26, 2019
Data Scientists are from Neptune, Market Researchers from Pluto March 19, 2019
Gilette: best a purpose ad can get? January 19, 2019

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