Smarter Marketing with Better Results

Facilitated by Prof. Dr. Koen Pauwels

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My book webpage

Check out "It's Not the Size of the Data – It's How You Use It" book webpage here!

Marketing Topics

Gilette: best a purpose ad can be? January 19, 2019
Most viewed marketing analytics blog posts of 2018 January 2, 2019
Best & worst books I read in 2018 December 31, 2018
What happened to my 2018 AR & AI predictions and what will happen next? December 27, 2018
Does the algorithm work for YOU? Different decisions for different people November 8, 2018

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