How a spreadsheet can improve your relationship with your S.O.: from sex to scrollbars and heatmaps

This week’s Internet Rorschach test involved a disgruntled husband’s spreadsheet to his wife about how much sex they are not having (http://www.thepoke.co.uk/2014/07/21/sex-spreadsheet-causes-marital-row/). Comments poured in fast, including this excellent women’s response spreadsheet (http://www.inspiredgirl.me/a-wifes-response-to-spreadsheet-guy-he-tracked-his-wifes-excuses-to-not-have-sex/) but the funniest responses criticized the author’s Excel and relationship skills: “I’m not a marriage counselor,” writes Bob Powers of Someecards, “but…

Help your creative cats bring home the bacon!

Creative folks often appear afraid of accountability in marketing: like a playful cat, they fear bean counting will hamper their play.  As Jennifer Zeszut of Beckon puts it “We marketers spend our time and money executing in channels, and all those activity metrics mean nothing to the business. Marketing leaders are looking for strategic metrics, diagnostic measures and aggregate…

On the profitability of measuring returns to advertising: asking the right attribution questions

Do you sell or buy insights on the attribution of business performance to different (online) advertising forms? Then you must have heard about Google’s Randall Lewis and Microsoft’s Justin Rao “On the Near Impossibility of Measuring the Returns to Advertising”. Lewis and Rao analyze 25 experiments with hundreds of thousands of randomly exposed internet users,…