Psychology in online dating and dashboard I: halo effects

OkCupid made headlines this week by boosting about running many experiments on its users and having fun doing it (http://blog.okcupid.com/index.php/we-experiment-on-human-beings/) My current blog does not discuss the ethical implications of such research; for that see instead my previous blog on such experiments at Facebook https://analyticdashboards.wordpress.com/2014/07/03/dont-leave-big-data-to-computer-scientists-facebook-you-need-marketing-and-psychology/ Today I want to talk about the results of research,…

Tradeshow, what is it good for?

Wanna get free consulting answers? Today I responded to this excellent question on http://www.marketingprofs.com/ea/qst_question.asp?qstid=42980#ixzz31rUT6GfL “I’ve been grappling with this question for a while. We exhibit at many tradeshows, some are significant national or international shows, and many are regional table-top type events. We exhibit because certain people in the organization (usually sales folks) think we…

Photo Contest for you and Coke bonus for ad work

Dear readers, Summer is around the corner, fueling my desire to get in touch with you. Blog stats tell me you from 69 different countries (Go Kenya!) but mostly from the US, Turkey, the Netherlands, Germany, Belgium and Finland (Mitä kuuluu?). Who are you and what do you find interesting about the blog and/or the…

How should you adjust your marketing across cultures?

Celebrating getting the book through Turkish customs, the absurdity of waiting and paying for your own work reminded me of cultural differences. In 1966, Cateora and Hess wrote “Marketing principles are universally applicable, and the marketer’s task is the same whether applied in Dimebox, Texas or Katmandu, Nepal.” Today we know better: even with global technologies…

Help your creative cats bring home the bacon!

Creative folks often appear afraid of accountability in marketing: like a playful cat, they fear bean counting will hamper their play.  As Jennifer Zeszut of Beckon puts it “We marketers spend our time and money executing in channels, and all those activity metrics mean nothing to the business. Marketing leaders are looking for strategic metrics, diagnostic measures and aggregate…