By now we have all heard about the (non peer-reviewed) study by Princeton faculty that Facebook would lose 80% of its users between 2015 and 2017 (http://arxiv.org/pdf/1401.4208v1.pdf), and Facebook’s hilarious rebuttal that Princeton will run out of students by 2021 (http://www.engadget.com/2014/01/24/facebook-issues-princeton-rebuttal/). It is always hard to predict human behavior (especially in the future J) and…
Do you sell or buy insights on the attribution of business performance to different (online) advertising forms? Then you must have heard about Google’s Randall Lewis and Microsoft’s Justin Rao “On the Near Impossibility of Measuring the Returns to Advertising”. Lewis and Rao analyze 25 experiments with hundreds of thousands of randomly exposed internet users,…
Just like your car’s dashboard, an analytic dashboard brings the firm’s key market-based metrics into a single display. In the book “It’s not the Size of the Data, It’s How You Use It: Smarter Marketing with Analytics and Dashboards”, I define a dashboard as a concise set of interconnected performance drivers to be viewed in…
Smarter Marketing gets Better Results 