Happy wife, happy life? Recent research confirmed what we felt for decades: wife happiness is a key performance indicator of marital bliss. A 1 point increase in wife happiness translates into a 1.3 point jump in husband life satisfaction, while the reverse only yields a 0.5 point increase (see the Wall Street Journal’s article at…
Dear readers, Summer is around the corner, fueling my desire to get in touch with you. Blog stats tell me you from 69 different countries (Go Kenya!) but mostly from the US, Turkey, the Netherlands, Germany, Belgium and Finland (Mitä kuuluu?). Who are you and what do you find interesting about the blog and/or the…
Celebrating getting the book through Turkish customs, the absurdity of waiting and paying for your own work reminded me of cultural differences. In 1966, Cateora and Hess wrote “Marketing principles are universally applicable, and the marketer’s task is the same whether applied in Dimebox, Texas or Katmandu, Nepal.” Today we know better: even with global technologies…
Creative folks often appear afraid of accountability in marketing: like a playful cat, they fear bean counting will hamper their play. As Jennifer Zeszut of Beckon puts it “We marketers spend our time and money executing in channels, and all those activity metrics mean nothing to the business. Marketing leaders are looking for strategic metrics, diagnostic measures and aggregate…
Smarter Marketing gets Better Results 