Happy wife, happy life? Recent research confirmed what we felt for decades: wife happiness is a key performance indicator of marital bliss. A 1 point increase in wife happiness translates into a 1.3 point jump in husband life satisfaction, while the reverse only yields a 0.5 point increase (see the Wall Street Journal’s article at…
OkCupid made headlines this week by boosting about running many experiments on its users and having fun doing it (http://blog.okcupid.com/index.php/we-experiment-on-human-beings/) My current blog does not discuss the ethical implications of such research; for that see instead my previous blog on such experiments at Facebook https://analyticdashboards.wordpress.com/2014/07/03/dont-leave-big-data-to-computer-scientists-facebook-you-need-marketing-and-psychology/ Today I want to talk about the results of research,…
This week’s Internet Rorschach test involved a disgruntled husband’s spreadsheet to his wife about how much sex they are not having (http://www.thepoke.co.uk/2014/07/21/sex-spreadsheet-causes-marital-row/). Comments poured in fast, including this excellent women’s response spreadsheet (http://www.inspiredgirl.me/a-wifes-response-to-spreadsheet-guy-he-tracked-his-wifes-excuses-to-not-have-sex/) but the funniest responses criticized the author’s Excel and relationship skills: “I’m not a marriage counselor,” writes Bob Powers of Someecards, “but…
What a week. At least for Zack Danger Brown, whose potato salad making project on crowfunding platform Kickstarter raised $40 000 and counting. In March, Noburu Bitoy asked for $8 to buy a burrito and received $1,050. Apparently, these projects are “creative” which earns them a place on Kickstarter. On the other hand, a woman’s…
Did you notice your Facebook Newsfeed got a lot more positive or negative? Or did you get the message 2 years ago you were being locked out of Facebook unless you proved to be real, i.e. not a robot? Then you probably were a subject in a Facebook Data Science experiment. The news broke this…
Your token Belgian friend has finally urged you to watch his team play for a great performance this World Cup. As the apologies roll in (just watch the last 30 minutes, Belgians need at least an hour of foreplay), it is time to remind you of 10 ways Belgium is sexier than its Football team:…
Dear readers, Summer is around the corner, fueling my desire to get in touch with you. Blog stats tell me you from 69 different countries (Go Kenya!) but mostly from the US, Turkey, the Netherlands, Germany, Belgium and Finland (Mitä kuuluu?). Who are you and what do you find interesting about the blog and/or the…
Yesterday saw another big social media crisis, this time for US Airways. Their twitter response to complaining consumers included a very inappropriate picture. The same picture was tweeted to its probably intended target, employees at competitor American Airlines. Reaction in social media was swift, and the story was taken up by mainstream news. I also…
Celebrating getting the book through Turkish customs, the absurdity of waiting and paying for your own work reminded me of cultural differences. In 1966, Cateora and Hess wrote “Marketing principles are universally applicable, and the marketer’s task is the same whether applied in Dimebox, Texas or Katmandu, Nepal.” Today we know better: even with global technologies…
By now you all know Net Promoter Score (NPS), the measure proposed 11 years ago by Reichheld to better predict customer retention and business success. Customers are asked how likely they are to recommend a company to a friend or colleague, and based on their answer classified as Promoters (9-10 on the 10-point scale), Passives…
Smarter Marketing gets Better Results 