The Future of Market Research

“We have tools to provide fact based evidence through processes such as marketing mix modeling, conjoint analyses and simulated test market models. However, they are typically not integrated nor do they all reach the decision maker at the same time” Marketing Science Unit director of a leading consumer good marketer, 2017 In this most wonderful…

top 10 take-aways on Digital and Mobile Marketing Analytics (NYU)

What does Artificial Intelligence mean for human judgment? How do consumers learn through online reviews?  When is retargeting more effective and less annoying? These were just some of the questions addressed on the first day of the NYU conference on digital, mobile marketing and social media analytics (http://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/events/conferences/big-data-conference-2017) Here are my one-sentence take-aways for managers:…

How much needs Amazon cut price at Whole Foods?

Amazon’s takeover of Whole Foods is important for several reasons, especially as an opportunity for the online retailer to experiment with prices in an offline setting. I disagree with Bloomberg’s claim that prices have to reach Walmart’s levels1. Instead, the key challenge is to cut select prices just enough to improve Whole Foods price perception2.…

United’s protest passenger: Hero or Zero?

Much has been posted in just 3 days about the United Airlines incident in which a passenger refused to give up his seat and was dragged off by law enforcement. Most are outraged against the airline, while others defend it, such as a pilot’s wife (https://thepilotwifelife.wordpress.com/2017/04/11/i-know-youre-mad-at-united-but-thoughts-from-a-pilot-wife-about-flight-3411/) and esteemed colleague Utpal Dholakia (https://www.psychologytoday.com/blog/the-science-behind-behavior/201704/in-defense-united-airlines?platform=hootsuite). As a socalled…