Thanks to the thoughtful practitioners of marketing!

“The purpose of marketing science is to enhance decisions” Kevin Gray Returning from the Marketing Science Conference, I am so happy to report our team won the Gary Lilien ISMS-MSI Practice Prize competition with “Direct Mail to Prospects and Email to Current Customers? Managing Multichannel Marketing for L’Occitane”. The most excellent academic-practitioner cooperation reminded me…

MSI Trustees Academics explain the Why behind the Buy

“To get people to do something, force them to say no” Punam Keller Think academics have nothing to offer business? Think again with the practical academics presenting to thoughtful practitioners at MSI Trustees meeting last week on the Why behind the Buy. First, Carey Morewedge showed that people value physical goods more than digital goods…

The Why behind the Buy: Mad Men + Mad Science

‘What works can be measured, but not always in advance’ (Joy Howard, CMO Sonos) Yesterday’s Trustees meeting of the Marketing Science Institute combined academic and industry experts on the ‘Why Behind the Buy’. As summarized by Carl Mela, people buy because of their preferences and their perception of your attributes. On preferences, Morewedge explained why…

What you missed at the Interactive Marketing Research Conference

“Up to now, the only thing we have in common was reality” Ger Baron, CTO, City of Amsterdam Last week,  Amsterdam saw the inaugural IMRC conference shine (https://www.marketingedge.org/academics/interactive-marketing-research-conference/program-at-a-glance) Presentations from Google, Heineken and Smart City Amsterdam interacted beautifully with thoughtful keynotes by profs Dina Mayzlin, Venky Shankar and John Deighton. The panel was fun, and…

Sharing is not caring if it’s fake

As the embargo on the Science publication was just lifted today, I am happy to now share my take on the Fake News Fireside Chat at MIT’s Conference on Digital Experimentation (CODE). Civilization is understanding who we are, then protect us and improve us by institutions. As to understanding humans with fake news, the researchers…