10 ways CEO traits affect innovation and stock returns

Companies are not faceless corporations; individuals such as CEO and CMOs set their strategies. Our systematic review focuses on four main characteristics—personality, demographics, experience and compensation—to arrive at below 10 propositions on innovation and stock returns. The empirical evidence is mostly based on CEOs, so we call for future research on other members of the…

What should we use our brand budget for during COVID-19?

‘Brands should find solutions instead of selling passion or image. They need to be tangible and fast, not impressionistic and conceptual.’ (Edelman, March 30 2020). As my last blog reviewed the theory and evidence for HOW MUCH you should change your marketing budget, I was invited to go deeper into WHAT brands should spent this…

Myths on marketing in recession

This week saw 7 posts on whether or not brands should maintain/increase marketing spending during the current recession in my newsfeed (see links at the bottom of this page), so I can think of no better topic for my blog than reviewing the evidence: Is it true that cutting marketing spending costs you in the…

Good news during Coronavirus

Dear reader, Instead of my usual marketing science advice, or another ill-guided modeling blog about how to predict or stop COVID-19, I want us to share good news during this crisis. Which acts of kindness have you seen around you? What have you done for others? What have others done for you? Here are my…