Does Turkey’s new “Discover the Potential” Branding Campaign Pass the Marketing 101 Litmus Test?
(co-authored by Behice Ece Ilhan and Raoul V. Kübler) Turkish leaders recently discovered the power of branding. #Applause. Emphasizing “strong brands make people wait in the long queues for new phones or other products,” Turkey’s top export organization, the Turkish Exporters’ Assembly (TİM), just launched the “Turkey, Discover the Potential” campaign last week. While we…